Insights

Brand growth partnership Franklin Showroom positions itself as a strategic growth partner for emerging and contemporary fashion brands with a long track record of wholesale representation, advisory services, and deep retail connectivity. This suggests sales opportunities around expanding brand reach, optimizing wholesale channels, and developing retail partnerships for new collections.

Extensive retail network With over 600 retail relationships across luxury, contemporary, specialty, rental, and digital channels, Franklin Showroom can facilitate introductions and placements across diverse storefronts, enabling accelerated distribution for brands seeking multi-channel growth.

Founder-centric model The firm emphasizes founder-first partnerships and sustainable, long-term brand development, indicating opportunities to tailor pitches that highlight product vision, sustainable practices, and strategic milestones aligned with investor or partner interest.

Market intelligence leverage Access to market insights and retail connectivity can be packaged as a value-add for prospective brands seeking competitive positioning, enabling sales reps to present data-driven growth plans, assortment strategies, and timing for market expansion.

Low current scale, high potential Revenue under one million suggests a lean, growth-ready organization with room for wholesale expansion, premium placements, and e-commerce or rental channel experiments, presenting opportunities for collaboration on distribution strategy and channel optimization.

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Franklin Showroom Tech Stack

Franklin Showroom uses 8 technology products and services including Squarespace, Squarespace Commerce, Microsoft 365, and more. Explore Franklin Showroom's tech stack below.

Franklin Showroom's Email Address Formats

Franklin Showroom uses at least 2 email formats:
Franklin Showroom Email FormatsExamplePercentage
First@franklinstshowroom.comJohn@franklinstshowroom.com
92%
FirstL@franklinstshowroom.comJohnD@franklinstshowroom.com
8%

Frequently Asked Questions

What is Franklin Showroom's official website and social media links?

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Franklin Showroom's official website is franklinshowroom.com and has social profiles on LinkedIn.

How much revenue does Franklin Showroom generate?

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As of August 2026, Franklin Showroom's annual revenue is estimated to be <$1M.

What is Franklin Showroom's NAICS code?

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Franklin Showroom's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does Franklin Showroom have currently?

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As of August 2026, Franklin Showroom has approximately 12 employees across 2 continents, including North America and Europe. Key team members include Board Advisor: J. B. Explore Franklin Showroom's employee directory with LeadIQ.

What industry does Franklin Showroom belong to?

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Franklin Showroom operates in the Retail Apparel and Fashion industry.

What technology does Franklin Showroom use?

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Franklin Showroom's tech stack includes Squarespace, Squarespace Commerce, Microsoft 365, Stimulus, parallax.js, Klaviyo, X-Content-Type-Options and Adobe Fonts.

What is Franklin Showroom's email format?

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Franklin Showroom's email format typically follows the pattern of First@franklinstshowroom.com. Find more Franklin Showroom email formats with LeadIQ.

When was Franklin Showroom founded?

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Franklin Showroom was founded in 1997.
Franklin Showroom logo

Franklin Showroom

Retail Apparel and FashionNew York, United States11-50 Employees

Franklin Showroom operates as a showroom and strategic partner for fashion designers, blending brand sales with development guidance to help brands grow sustainably. It brings hands-on industry expertise to support scaling and nurturing of purpose-driven businesses, extending beyond a traditional showroom model. The company connects designer collections with a global retailer network, presenting lines to buyers at neighborhood boutiques, department stores, and online fashion platforms. 

Rooted in the retail apparel and fashion industry, Franklin Showroom positions itself as a holistic growth partner rather than a pure intermediary. Based in New York City, the firm traces its origins to Steven Alan and opened more than 25 years ago in Tribeca, later rebranding in 2017 to Franklin Showroom. It currently operates from New York's West Village and Downtown Los Angeles, under the leadership of Samantha Smith and an experienced team.

Section iconCompany Overview

NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
1997
Employees
11-50

Section iconFunding & Financials

  • <$1M

    Franklin Showroom's revenue is estimated to be in the range of <$1M

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