Historic leverage Leverage the hotel’s status as a Charleston landmark and Historic Hotels of America member to position premium meeting packages for corporate conferences, weddings, and executive retreats that value heritage and location.

Event capacity With 18,000 sq ft of meeting space and 235 guestrooms, target mid to large-scale events and group bookings, offering bundled accommodations, catering, and AV services to increase average spend per event.

Premium amenities Highlight on-site spa, restaurant, bar, Starbucks, valet, concierge, and luxury penthouse suites to upsell executive itineraries, recovery days, and VIP accommodations for high-margin stays.

Local market fit Capitalize on walkability to King Street’s shopping and nightlife by promoting turnkey event experiences, after-hours receptions, and curated local experiences for corporate clients seeking time-efficient itineraries.

Growth opportunity Position against comparable Charleston hotels by emphasizing stability, heritage, and service quality to win mid-market to premium bookings, while exploring partnerships for corporate travel programs and group incentives.