Strong Industry Legacy Founded in 1996 as a pioneer in online eyewear, FramesDirect.com has established a longstanding presence in the retail eyewear sector, highlighting a potential customer base that values expertise and experience.

Expanding Product Range With access to the world's largest eyewear offerings through its parent company EssilorLuxottica, the company presents a significant opportunity to upsell comprehensive eyewear solutions and premium designer products.

Innovative Collaborations Recent partnerships, such as with Oculus VR to create custom prescription lenses, demonstrate openness to innovative tech integrations, signaling potential for expanding into emerging tech-compatible eyewear markets.

Mid-Range Revenue Generating between $10M and $25M annually, FramesDirect.com is positioned as a scalable platform with room for growth through targeted marketing, expanded product offerings, and enhanced customer engagement strategies.

Niche Customer Support Staffed by expert opticians with extensive experience, the company offers personalized customer service, an attractive differentiator that can be leveraged to cross-sell related vision products and premium services.