Local engagement Leverage FOX 17's strong West Michigan market presence and Emmy-winning newsroom to pitch targeted local advertising packages, community event sponsorships, and partnerships with educational foundations to boost brand affinity and drive local leads.

Scripps ecosystem Tap into The E.W. Scripps Company network for cross-promotion opportunities across multiple stations, digital tastemakers, and podcast assets through Stitcher and Newsy, expanding reach beyond traditional TV in a cost-efficient manner.

HD leadership Highlight FOX 17's historic HD broadcasts as a differentiator in creative sales pitches, offering premium video experiences, sponsorships tied to high-definition news segments, and enhanced digital ad formats to improve engagement metrics.

Community initiatives Position partnerships around the station’s local philanthropy and education initiatives (e.g., partnerships with Grand Rapids Public Schools Foundation and Kids Food Basket) to attract CSR-minded brands and cause-marketing campaigns with measurable impact.

Growth potential Given a revenue range of the parent company and a mid-sized local footprint, propose scalable OLV/CTV, programmatic, and event-based packages aligned with the market’s DMA (Grand Rapids, Kalamazoo, Battle Creek) to maximize reach with flexible budgeting for advertisers targeting multiple nearby communities.