Ad Optimization Fowler Dodge already leverages Amazon Advertising and Adobe Tag Manager, signaling a foundation for spend efficiency and measurement. Propose a cross‑channel attribution and test‑and‑learn plan to optimize ROAS across search, social, and display, with onboarding that ties ad data to website analytics and CRM signals.

Data Driven Personalization With Treasure Data and Ruby on Rails in use, there is momentum for a data‑driven marketing stack. Offer a data platform integration to unify first‑party data, enable customer segmentation, and power personalized site experiences using Elfsight widgets to boost engagement and conversions.

Frontend Modernization Module Federation paired with a Rails backend suggests room for frontend modernization. Provide performance optimization and a modular, micro‑frontend approach to accelerate feature delivery while reducing risk, improving site speed and user experience.

Scaled Marketing Ops A small team (11–50 employees) with mid‑market revenue points to a need for scalable marketing operations. Position as an affordable, outsourced analytics and marketing automation partner offering dashboards, reporting, and automated campaigns to drive efficiency without significant headcount growth.

Regional Automotive Partnerships Located in Oklahoma City with a mid‑size automotive profile, Fowler Dodge presents regional growth opportunities. Propose inventory syndication, local digital advertising, financing tool integrations, and omnichannel marketing packages tailored to mid‑market auto retailers to drive showroom traffic and online conversions.