Niche Wellness Founder Lasting Light Wellness operates in the alternative medicine space with a broad integrative offering that combines yoga, Reiki, energy healing, reflexology, and shamanic practices. This positions the business to cross-sell to wellness-minded clients seeking holistic approaches and ongoing self-care programs.

Personal Brand Led by Kelly Neylan, a highly credentialed practitioner with multiple lineage certifications and a role as head Yoga Wall trainer, the business has a strong founder-centric story that can be leveraged for premium coaching, workshops, retreats, and ambassador partnerships.

Small Scale Advantage With a lean team (0-1 employees) and established service offerings, there is agility to pilot digital programs, membership models, or corporate wellness partnerships with low overhead while expanding revenue streams beyond in-person sessions.

Tech & Marketing Current tech stack includes WordPress, WooCommerce, Google Workspace, and analytics tools. There is opportunity to optimize online booking, digital course delivery, and targeted ads to elevate visibility among yoga and alternative medicine audiences.

Market Positioning The business sits among mid-market wellness brands with similar education and services but smaller scale, suggesting strategies around premium offerings, niche retreats, and partnerships with larger studios or health networks to expand reach and client acquisition.