Market Reach Regional focus across the Western U.S. with a broad footprint in Oregon, Washington, California and neighboring states presents multiple cross-sell opportunities to commercial, corporate, educational, and multi-housing clients seeking turnkey fitness solutions.

Digital Capabilities Proprietary cloud based tool StageStudio and mobile app StageStudio+ enable remote programming, live streaming and on demand classes under client brands. This opens up upsell potential for operators expanding virtual or hybrid fitness offerings to tenants, residents or employees.

Brand as Value Emphasis on ItsAboutYourBrandNotOurs combined with turnkey design, equipment sales and maintenance positions Foundation Fitness as a one stop shop. Sales motions can target operators seeking brand autonomy and simplified procurement with bundled designs, equipment and support.

Equipment Partnerships Portfolio includes Matrix Fitness, Stages Indoor Cycling, Escape Fitness and other premium brands. Opportunity to upsell premium equipment packages, maintenance plans and scale projects for full or retrofit gym builds in corporate campuses, hotels, multifamily and community centers.

Service Value End to end services from 3D design to installation and preventive maintenance create recurring revenue via service contracts. Target clients with ongoing facility refresh cycles, expansion projects or multi-site deployments to drive repeat business.