Client-centric approach Position Foster Sullivan as a consultative insurance partner that goes beyond standard brokers by integrating risk management, loss control, claims, litigation, and self-insured solutions to reduce total cost of risk for Northeast commercial clients.

Mid-market target With 11-50 employees and revenue between 50M-100M, target mid-market businesses seeking customized risk programs, peer benchmarking, and strategic insurance partnerships rather than one-size-fits-all coverage.

Strategic collaboration Emphasize collaborative planning and personal client knowledge to uncover vulnerabilities and opportunities, offering tailored program design that aligns with clients' strategic goals and industry peers.

Comprehensive risk solutions Leverage a broad service mix including loss control, risk management, claims management, litigation support, and self-insured options to differentiate from typical brokers and attract clients seeking end-to-end risk financing.

Technology-enabled care Highlight modern, client-focused tech and communications approach (even if light on public stack) to reassure prospects that Foster Sullivan delivers responsive, insightful guidance and streamlined risk discussions.