Forwrd.ai (Acquired by Pendo)

Software DevelopmentTel Aviv, Israel2-10 Employees

Forwrd.ai, a small software development company based in Tel Aviv, Israel, provides AI-powered predictive scoring to accelerate go-to-market efforts. The platform consolidates data from multiple sources to evaluate prospects and customers, enabling decisions without relying on analysts or dedicated data teams. Its models are described as self-learning and self-improving, designed to evolve as a business grows.

Its scores and accompanying insights can be integrated into everyday business tools used by GTM teams to support faster, more informed decisions and potentially improve efficiency and revenue metrics. The company targets B2B SaaS and other organizations looking to build proprietary AI models for their go-to-market functions to attract and retain valuable customers. In July 2025, Forwrd.ai was acquired by Pendo, a development that expands its capabilities within Pendo's software experience management platform.

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