Diverse portfolio Forward Corporation operates multiple brands across convenience retail, hospitality, energy, and apparel/screen printing through T.R. McTaggart, enabling cross-sell opportunities from fuel, foodservice, and hotel/hospitality services to their established customer base.

Regional footprint With 26 Shell and 5 Marathon stations, 60 Subway restaurants, and hospitality venues across four divisions in Michigan, there are multiple co-located or nearby locations ideal for bundled promotions, loyalty integrations, and regional supplier partnerships.

Community focus Active fundraising and partnerships with Make-A-Wish Michigan, The Forward Fund, and Shell’s Giving Pump program indicate a strong local goodwill platform that sales initiatives can leverage for community-based sponsorships, social impact campaigns, and cause marketing.

Digital readiness Leverages WordPress, Shopify, Microsoft 365, Google Cloud, and OpenAI tools, suggesting openness to digital commerce enhancements, data-driven marketing, loyalty program expansions, and AI-assisted customer experiences across its brands.

Growth potential Revenue scale in the 50 to 100 million range with a large employee base and ongoing expansions into new Michigan locations presents opportunities for wholesale supply deals, equipment upgrades, energy solutions, and hospitality tech deployments to improve efficiency and guest experiences.