Sustainability Promise Emphasize Forthglade’s natural, high-quality ingredients and clean label heritage as a differentiator for premium pet foods, leveraging their B Corp certification and UK-sourced ingredients to target health-conscious buyers and retailers prioritizing sustainability.

Recent Product Expansion Capitalize on the launch of Small Dog recipes and dental sticks to upsell into existing customer bases (owners of small breeds, older dogs, and those seeking dental health solutions) and expand distribution to products in the same family.

Strategic Partnerships Leverage collaborations with National Trust for Scotland and Veterans With Dogs to co-brand or run cause-related campaigns, opening opportunities with charitable partners, pet-centric tourism outlets, and retailers seeking CSR-aligned programs.

Brand Ambassador Momentum Utilize the James Greenwood brand ambassador appointment and ongoing media presence to support influencer-led campaigns, sponsored content, and point-of-sale storytelling in specialty pet stores and vet channels.

Technology & Reach Highlight the use of established tech stack (BigCommerce, Microsoft Cloud, SEO, analytics) to support omnichannel sales and performance marketing; pitch as a capable partner for retailers needing reliable e-commerce integration and data-driven merchandising.