Forte Research Group

Market ResearchNew York, United States2-10 Employees

Forte Research Group is a market research consultancy focused on evaluating advertising effectiveness and brand communications. Based in New York and with a presence in London and facilities across 19 countries, the firm emphasizes extracting deeper consumer insights through biometric and behavioral data to complement traditional surveys, aiming to reveal how audiences view engagement and expressed emotion. Their work targets brands and campaigns across a wide range of media, including TV, print, digital, packaging, and in-store materials, with the goal of translating data into actionable conclusions and implications for better ROI. The company positions itself as a custom research partner that combines neuroscience-informed approaches with portable technologies to conduct studies in research labs, at home, or in retail environments, delivering findings in a condensed timeframe. Forte Research Group maintains a small-to-mid-sized footprint and operates primarily from its New York base while serving international clients.

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