Sustainability Partnerships Formula E’s Net Zero positioning provides a compelling platform for brands to showcase sustainable innovation. Opportunities include ESG reporting, energy efficiency programs, carbon accounting, and EV infrastructure pilots within the race ecosystem. Ideal customers include automotive OEMs, utilities, and green tech firms seeking high-visibility green storytelling.

Gen4 Tech & AI The Gen4 program and AI-powered Race Centre highlight demand for data-driven R&D and advanced analytics. Offer services in telemetry analytics, digital twins, simulation, data engineering, and cloud-based AI/ML deployment to OEMs, suppliers, broadcasters, and tech vendors.

Fan Experience A global fan base and a modern tech stack enable monetization through enhanced sponsorship activations, in-app engagement, personalized content, live statistics, and streaming enhancements. Target sponsors, broadcasters, media agencies, and brand partners seeking higher sponsor ROI.

City Partnerships The calendar of iconic city races opens doors for smart city collaborations, venue tech, mobility pilots, and sustainable event operations. Potential partners include city authorities, venues, transit operators, tourism boards, and sponsors seeking city-wide activation.

Merch Licensing Apparel collaborations like Liberty Walk demonstrate licensing potential for official co-branded programs, limited-edition drops, and cross-brand partnerships. Prospects include fashion brands, retailers, and licensees looking to capitalize on automotive-inspired lifestyle products.