Award-winning credibility Leverage their sustained recognition in CotY and Best of Madison awards to position Formecology as a trusted specialist in sustainable landscape design and installation, ideal for premium residential and small commercial projects seeking quality craftsmanship.

Sustainable design focus Target homeowners and public spaces with eco-friendly landscaping expertise, offering services from concept to maintenance to capitalize on growing demand for sustainable, low-impact outdoor spaces in Madison and surrounding counties.

Local market depth Capitalize on their 30+ years in Madison, Rock, Dane, and Green counties to upsell existing clients with expanded care, seasonal maintenance packages, and outdoor living enhancements in known service areas.

Technology leverage Highlight their modern tech stack (WordPress, Duda, AWS, analytics) as a foundation for efficient project delivery, online lead capture, and transparent communication to enterprises seeking digital-first landscape partners.

Growth opportunities With revenue in the multi-million range and a small team, pursue partnerships or subcontracting with larger regional firms, municipal or public sector bids, and scalable maintenance programs to expand workload without compromising quality.