Merger Opportunity Forman & Associates has merged with Western Lighting & Energy Controls to form LINX Lighting + Controls, signaling a strategic expansion in Southern California. This presents a chance to introduce complementary products or services that align with their broader lighting and control offerings.

Growth Focus With a revenue range of 10M to 25M and recent leadership hires across sales and marketing, there is an ongoing expansion mindset. Targeted solutions to scale sales operations, CRM optimization, or channel enablement could resonate as immediate value.

Channel Expansion As a lighting rep agency serving contractors and distributors, LINX Lighting + Controls relies on a network-driven approach. Opportunities exist to offer channel management tools, training, or co-branded marketing to support distributor and contractor growth.

Technology Stack Current tech includes WordPress, Squarespace, and MySQL with standard web and CMS tooling. There is potential for modernization or integration services such as data analytics, CRM integration, or lead capture optimization to improve prospecting and sales efficiency.

Talent Growth Recent hiring of sales professionals and a director of sales indicates a focus on strengthening revenue generation. Solutions around sales enablement, onboarding, incentives, and performance analytics could help accelerate closed deals and improve win rates.