Market focus Target hospitals, emergency departments, skilled nursing facilities, and outpatient settings where behavioral health telehealth can alleviate provider shortages and improve access. Forefront’s nationwide presence and integration capabilities position it to expand its per-site penetration with health systems seeking scalable mental health coverage.

Partnerships leverage Capitalizing on existing and past integration and acquisition activity (PointClickCare integration, prior SOC Telemed acquisition) to approach health systems that value interoperable telehealth workflows and consolidated vendor relationships for behavioral health services.

Expansion potential Explore opportunities in Medicare-focused programs and rural health initiatives, given Forefront’s history of rural health outreach and a broad clinical telemedicine program portfolio. Align sales pitches with facilities prioritizing Medicare patient care continuity and compliant telebehavioral health workflows.

Tech-enabled edge Highlight the tech stack and scalable telehealth delivery as a differentiator for facilities facing provider shortages. Emphasize turnkey implementation, quick onboarding, and secure, integrated clinical workflows to reduce administrative burden for hospital IT and operations teams.

Growth signals Use recent funding and acquisition context to frame Forefront as a growing, nationally recognized leader in behavioral telehealth. Position as a partner capable of rapid scale across multiple facilities within a single health system, offering standardized programs and performance visibility.