Outdoor Partnership Capitalize on Ford Fairfield's BAM Trail contingency program and California angler partnerships to co market events, expand community reach, and generate qualified leads among outdoor enthusiasts.

Local Market Focus Leverage the Fairfield California footprint to tailor seasonal promotions around outdoor recreation and local car buying peaks, driving showroom visits and test drives.

Group Network Advantage Leverage the Price Simms Dealer Group affiliation to cross sell financing options service plans and parts across the network, expanding service and upsell opportunities in the local market.

Digital Marketing Backbone Utilize the strong tech stack including Microsoft Advertising Facebook Pixel and Snowplow to run precise digital campaigns and retarget automotive buyers near local events.

Service Focus Highlight the vision of a quality sales and service experience to promote maintenance packages loyalty programs and flexible financing that boost retention and referrals.