Military discounts Leverage their core focus on serving and ex-serving personnel with tailored B2C and B2B outreach for new vehicle fleets, corporate partnerships, and extended warranty or maintenance packages that align with service members' benefits.

Strategic partnerships Capitalize on existing partnerships with manufacturers (BMW, Vertu Honda) and potential expansion to other military-friendly brands to offer exclusive pricing, loyalty programs, and tax-free incentives that appeal to MOD staff and veterans.

Multi-channel tech Engage via their tech stack and digital channels (Smartsupp chat, Cloudflare security, analytics) to deploy targeted campaigns, lead magnets, and personalized offers for service members researching new cars and insurance options.

Sustainability angle Highlight and expand green initiatives such as the 2022 forestry partnership to attract environmentally conscious buyers and corporate customers seeking CSR-aligned vehicle programs.

Expansion opportunities Explore growth through additional vehicle lineups (electric/hybrid, popular models like Omoda 5) and collaborations with other military-focused associations or charities to broaden reach among current and retired personnel.