Innovative Product Launches Forbo Adhesives has recently launched several new flooring collections, including Tessera Topology, Surestep Balance, Sarlon, and Modul'up, demonstrating their focus on innovative, health-conscious, and versatile flooring solutions. These product introductions present opportunities to target clients seeking cutting-edge, specialized flooring systems for healthcare, community spaces, or noise-sensitive environments.

Sustainability & Community Engagement The company's partnership with The Salvation Army to supply carpets highlights a commitment to community support and social responsibility. This focus on sustainable and socially conscious initiatives can appeal to organizations valuing corporate responsibility, opening doors for partnerships with institutional or nonprofit clients seeking socially mindful suppliers.

Technology Adoption Utilizing advanced tools such as AWS, SAP, and Cloudflare, Forbo enhances its operational efficiency and digital presence. Leveraging this technological infrastructure could enable targeted marketing efforts and streamlined customer engagement, appealing to clients who prioritize modern, tech-enabled suppliers.

Expanding Product Range The launch of the Transtex conveyor belt line by Forbo Movement Systems and the Acoustic Collection indicates a diversification into industrial and acoustic solutions. This broad product portfolio enables cross-industry sales strategies, appealing to manufacturing sectors, logistics, and hospitality clients needing durable conveyor systems or noise-reducing flooring options.

Market Positioning Despite a smaller revenue base, Forbo's active product development and strategic partnerships position it as a niche player in the chemical and flooring markets. Targeting organizations seeking specialized flooring and industrial components, especially those prioritizing innovation, sustainability, and community impact, can unlock new sales opportunities.