Online Growth Capitalize on a Shopify powered storefront and SEO focus to grow online sales and event signups. Leverage the platform and Yoast SEO for Shopify to boost organic traffic to books, gifts and classes, and optimize product bundles and energy work offerings.

Partnership Opportunities Form partnerships with complementary brands and local wellness centers to co host events and cross sell products, expanding reach beyond existing customer base. Explore wholesale or consignment arrangements to broaden distribution.

Lean Operations With a small team, there is a clear opportunity to outsource marketing, customer support, and fulfillment tasks to scale efficiently. Consider managed services for email marketing, content creation, and ad management, paired with automated workflows in Shopify.

Bundles and Loyalty Enhance revenue through bundles, subscriptions, and loyalty programs that encourage repeat purchases of books, gifts, and energy work sessions. Promote recurring classes and events with bundled discounts to boost lifetime value.

Tech and Analytics Optimize data use by integrating a CRM and analytics stack to track customer lifetime value, class attendance, and repeat purchase patterns. Propose experiments in A B testing, product recommendations, and email personalization to lift conversions.