Insights

Wellness gamification Foodstand operates a gamified behavior change platform aimed at building healthy eating habits for individuals and teams, presenting a recurring opportunity to sell enterprise wellness programs, team challenges, and habit formation solutions to mid-market and small business clients seeking to improve employee health.

Small team leverage With a lean team size of 2-10 employees, Foodstand likely collaborates with partners or clients for solution delivery; this suggests sales outreach can target startups and small- to mid-sized companies seeking turnkey wellness platforms without heavy internal IT overhead.

Partnership potential Recent collaboration with Slow Money NYC indicates a willingness to engage with industry networks and ecosystems; this presents a pathway to co-marketing, event-based lead generation, and partnerships with food and wellness communities to expand reach.

Tech-enabled delivery A tech stack including Optimizely, AWS, iCIMS, and analytics tools signals readiness for data-driven campaigns and scalable onboarding; sales conversations can emphasize platform integration capabilities, analytics, and customizable challenges for organizations.

Financial signal Revenue in the low-to-mid multi-million range with modest external funding suggests a growing but cash-conscious business; opportunities may exist for salon-style pilot programs, subscription-based enterprise licenses, or phased deployments that align with budget cycles.

Similar companies to Foodstand

Foodstand Tech Stack

Foodstand uses 8 technology products and services including Optimizely, iCIMS, Amazon Web Services, and more. Explore Foodstand's tech stack below.

Foodstand's Email Address Formats

Foodstand uses at least 1 email format:
Foodstand Email FormatsExamplePercentage
First@thefoodstand.comJohn@thefoodstand.com
100%

Frequently Asked Questions

What is Foodstand's official website and social media links?

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Foodstand's official website is thefoodstand.com and has social profiles on LinkedIn and Crunchbase.

How much revenue does Foodstand generate?

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As of August 2026, Foodstand's annual revenue is estimated to be $1M - $10M.

What is Foodstand's NAICS code?

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Foodstand's NAICS code is 71394 - Fitness and Recreational Sports Centers.

How many employees does Foodstand have currently?

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As of August 2026, Foodstand has approximately 5 employees across 2 continents, including Asia and North America. Key team members include Content Editor: A. Y. Explore Foodstand's employee directory with LeadIQ.

What industry does Foodstand belong to?

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Foodstand operates in the Wellness and Fitness Services industry.

What technology does Foodstand use?

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Foodstand's tech stack includes Optimizely, iCIMS, Amazon Web Services, WordPress, Google Workspace, Mailchimp, New Relic and Piwik PRO Core.

What is Foodstand's email format?

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Foodstand's email format typically follows the pattern of First@thefoodstand.com. Find more Foodstand email formats with LeadIQ.

How much funding has Foodstand raised to date?

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As of August 2026, Foodstand has raised $100K in funding. The last funding round occurred on Apr 12, 2019 for $100K.

When was Foodstand founded?

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Foodstand was founded in 2015.
Foodstand logo

Foodstand

Wellness and Fitness ServicesNew York, United States2-10 Employees

Foodstand offers a gamified platform designed to help individuals and teams build healthier eating habits. Through short, team-based challenges, the program aims to prevent common health issues and make good health the default in daily life. The approach centers on behavior change delivered through an engaging, collaborative format.

Based in New York City, Foodstand operates within the wellness and fitness services sector and maintains a small team. In December 2020, the company partnered with Slow Money NYC to host events that connect food ventures with entrepreneurs and experts, supporting collaboration and knowledge sharing in the food space.

Section iconCompany Overview

NAICS Code
71394 - Fitness and Recreational Sports Centers
Founded
2015
Employees
2-10

Section iconFunding & Financials

  • $100K

    Foodstand has raised a total of $100K of funding over 1 rounds. Their latest funding round was raised on Apr 12, 2019 in the amount of $100K as a Seed.

  • $1M - $10M

    Foodstand's revenue is estimated to be in the range of $1M - $10M

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