Insights

Market leadership FoodByUs positions itself as Australia’s leading wholesale food marketplace for foodservice venues, presenting a sales opportunity to target cafes, hotels, bars, pubs and clubs seeking cost savings and streamlined procurement.

Cost savings driver Emphasize the typical 15% reduction in food costs for buyers, highlighting opportunities to upsell bundled sourcing, exclusive supplier deals, and category-wide discounts to improve margin outcomes for prospective restaurant and hospitality clients.

Dedicated support Leverage the offer of a dedicated account manager and customised ordering experiences to differentiate in sales conversations, targeting venues that need hands-on procurement assistance and supplier negotiations.

Supplier network Position access to a broad network of local Aussie suppliers, with flexible payment options and direct-to-venue delivery, as a differentiator to win venues seeking reliable supply chains and faster replenishment.

Tech and data leverage Sell the value of transparent reporting, order management software integration, and route-optimised delivery, appealing to decision makers focused on cash flow, efficiency, and scalable purchasing as venues grow.

Similar companies to FoodByUs

FoodByUs's Email Address Formats

FoodByUs uses at least 1 email format:
FoodByUs Email FormatsExamplePercentage
First@foodbyus.comJohn@foodbyus.com
100%

Frequently Asked Questions

What is FoodByUs's official website and social media links?

Minus sign iconPlus sign icon
FoodByUs's official website is foodbyus.com and has social profiles on LinkedIn and Crunchbase.

How much revenue does FoodByUs generate?

Minus sign iconPlus sign icon
As of August 2026, FoodByUs's annual revenue is estimated to be $1M - $10M.

What is FoodByUs's NAICS code?

Minus sign iconPlus sign icon
FoodByUs's NAICS code is 7211 - Traveler Accommodation.

How many employees does FoodByUs have currently?

Minus sign iconPlus sign icon
As of August 2026, FoodByUs has approximately 43 employees across 3 continents, including Oceania, Asia and Europe. Key team members include Chief Executive Officer: B. L., President: G. M. and Head Of People & Talent: J. P. Explore FoodByUs's employee directory with LeadIQ.

What industry does FoodByUs belong to?

Minus sign iconPlus sign icon
FoodByUs operates in the Hospitality industry.

What is FoodByUs's email format?

Minus sign iconPlus sign icon
FoodByUs's email format typically follows the pattern of First@foodbyus.com. Find more FoodByUs email formats with LeadIQ.

How much funding has FoodByUs raised to date?

Minus sign iconPlus sign icon
As of August 2026, FoodByUs has raised $21M in funding. The last funding round occurred on Dec 29, 2025.

When was FoodByUs founded?

Minus sign iconPlus sign icon
FoodByUs was founded in 2016.
FoodByUs logo

FoodByUs

HospitalityNew South Wales, Australia11-50 Employees

FoodByUs operates a wholesale food marketplace serving the hospitality sector in Australia. The platform connects cafes, hotels, bars, pubs and clubs with local suppliers to source wholesale food across categories from fruit and vegetables to meat, poultry, alcohol, and packaging. It aims to reduce costs and streamline procurement by negotiating pricing with Australian suppliers and passing savings to customers, with a dedicated account manager to assist with sourcing and ordering.

For suppliers, FoodByUs provides an online marketplace and support that handles orders, offers flexible payment options, and supplies reporting, while providing delivery logistics through route-optimized networks. The service is designed to save time and money for foodservice venues and improve procurement efficiency. The company is based in Surry Hills, Sydney, New South Wales, Australia and employs a mid-sized team.

Section iconCompany Overview

NAICS Code
7211 - Traveler Accommodation
Founded
2016
Employees
11-50

Section iconFunding & Financials

  • $21M

    FoodByUs has raised a total of $21M of funding over 7 rounds. Their latest funding round was raised on Dec 29, 2025 as a Series C.

  • $1M - $10M

    FoodByUs's revenue is estimated to be in the range of $1M - $10M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.