Cost Saving Opportunity FoodByUs markets itself as a wholesale platform saving food service venues about 15% on their food costs. This suggests a primary selling point for targeting potential buyers who are looking to reduce COGS, especially cafes, hotels, bars, pubs, and clubs that manage tight margins.

Dedicated Account Management Each customer receives a dedicated account manager and sourcing assistance. This creates a pathway for upsell around procurement optimization services, customised ordering experiences, and proactive category management.

Supplier Network A broad base of local Aussie suppliers with negotiated market-leading pricing can be leveraged to position FoodByUs as a one-stop shop for diverse categories, enabling cross-selling across fruit and veg, meat, poultry, alcohol, packaging and more.

Technology Enabled The platform emphasizes streamlined procurement, order management integration, route optimization for drivers, and reporting tools. This enables sales outreach around ERP/AMS integrations, data-driven purchasing insights, and improved cash flow solutions.

Growth Momentum With prior Series A funding and rapid revenue growth alongside a multi-market approach, there is a narrative for expansion into additional venues and hospitality segments, plus opportunities to attract larger-scale venues mirroring comparable platforms.