Integrated insights Food Perspectives combines sensory science with consumer insights, offering a unique value proposition for clients seeking integrated research to accelerate product development and reduce time to market.

Robust facilities State-of-the-art testing facility with two commercial kitchens, extensive equipment, and multiple testing rooms supports diverse product testing, cooking trials, and focus groups, enabling end-to-end study designs.

Target demographics A large local database of over 120,000 registered adults and their children in the Minneapolis/St. Paul metro area enables rapid recruitment and high-relevance insights, with capabilities for national mail and central location testing in the US and Canada.

Mid-market focus With 11-50 employees and revenue in the mid-range, FPI represents a mid-market partner ideal for mid-to-larger consumer product brands seeking specialized sensory and consumer insights without engaging at enterprise scale.

Multi-channel analytics Existing tech stack includes Google Analytics and jQuery, suggesting competency in online data capture and analysis, with opportunities to expand digital measurement, dashboards, and integrated analytics for clients.