Fontana Sports Employee Directory
RetailWisconsin, United States11-50 Employees
Fontana Sports is a Wisconsin-based retailer focused on outdoor lifestyle gear, offering apparel, footwear, and equipment for activities such as travel, hiking, camping, running, climbing, cross-country skiing, snowshoeing, swimming, cycling, and disc golf. The store stocks a range of well-known brands, including Patagonia, The North Face, Osprey, Columbia, and Smartwool, among others. It operates as a local, third-generation, woman-owned, family business with a long-standing presence in the regional outdoor community. Founded in 1949 and based in Madison, Wisconsin, Fontana Sports positions itself within the outdoor recreation retail segment. The company emphasizes environmental stewardship as part of its mission, supporting outdoor recreation and donating to local environmental and social groups.