University Footprint FOM Networks already licenses its Facility Online Manager to multiple universities, signaling a proven foothold in higher education resource management. This creates a clear path for expansion to additional universities and laboratories through targeted campus IT and research admin outreach, leveraging existing references as case studies.

Security Upsell Current tech stack includes Cloudflare and DNS with Microsoft 365, offering strong security and identity options. There is an opportunity to upsell enhanced security, DDoS protection, WAF, and seamless SSO with Azure AD, along with compliance features to meet research data governance for campus customers.

Analytics Value Google Analytics and Search Console usage suggests readiness for analytics driven value. Propose offering usage dashboards, resource scheduling insights, and cost optimization reporting to campus administrators and lab managers, enabling ROI justification and renewals.

Tech Modernization The platform relies on traditional web technologies such as jQuery and PHP. This opens doors for modernization services, API access, and integrations with campus systems (SIS, LMS) and cloud identity providers to improve adoption and automation.

Sales Approach A small lean team implies a nimble sales model with high-touch engagement may be effective in higher education. Develop tiered pricing, pilot programs, and strong references to win additional university licenses, while building a partner channel with campus IT vendors.