Innovative offering Fluid Applied Roofing has a unique sprayable fiber-infused leaking proofing process that differentiates it from traditional roof coatings, presenting a compelling cross-sell opportunity to contractors seeking advanced, durable solutions for commercial roofing projects.

Industry recognition Recent back-to-back wins at the International Roofing Expo Innovative Product Showcase and Awards, including the People’s Choice Award, provide strong social proof and a talking point to approach prospects and reinforce credibility in sales conversations.

Market focus With a niche in fluid-applied roofing and extensive nearly 30 years of commercial roofing experience, there is potential to partner with larger distributors or contractor networks looking to expand offerings with differentiated technology and faster response times.

Growth potential Revenue is in the multi-million range but company size remains lean (11-50 employees), suggesting opportunities for channel partnerships, regional expansion, and scalable support models to serve a growing contractor base.

Tech-enabled selling Existing tech stack (HubSpot, iCIMS, Google Workspace, analytics, security tooling) supports strong customer relationship management and lead conversion; leverage these tools to build targeted outreach, nurture campaigns, and measurable SDR pipelines.