Fluent Grp
Advertising ServicesMassachusetts, United States51-200 Employees
Fluent Grp operates in the advertising services sector, providing representation and strategic marketing for talent, brands, and properties across sports, music, and entertainment. Through its Next Gen Team initiative, the firm helps brands engage Gen Alpha, Gen Z, and Millennials at key life stages. Its work blends research, ambassadors, social outreach, experiential campaigns, and community initiatives to support these connections. Based in Boston, Massachusetts, Fluent Grp is a mid-sized firm serving clients within the advertising ecosystem. It positions itself as a partner that links talent and brands, leveraging networks across sports, music and entertainment to reach younger audiences through targeted storytelling and community-focused programs. The company maintains an online presence at its website, https://nextgen.teamwass.com.