Defense Focus Target insurers and self-insured corporate clients by highlighting the firm’s 30+ years of civil defense litigation experience and approved counsel status with top US insurers, presenting a strong value proposition for defending high-exposure, complex claims.

Industry Reach Leverage the firm’s diverse practice groups to pursue cross-sell opportunities across municipalities, schools, contractors, Indian Tribes, and medical facilities, emphasizing multi-sector expertise to expand potential client base.

Technology Enablement Promote the use of modern document management and cloud infrastructure (NetDocuments, Cloudflare, Google Maps, Microsoft) to reassure prospects about secure collaboration, efficiency, and scalable case management for large, high-stakes matters.

Growth Signals Position the firm as a mid-market alternative to larger firms by citing a sustainable revenue range and established Seattle footprint, appealing to insurers and self-insured entities seeking experienced yet nimble defense teams.

Strategic Partnerships Highlight potential for long-term partnerships with Fortune 500 self-insureds and major insurers through demonstrated track record with high-profile clients, offering predictable legal cost management and high-quality defense outcomes.