Fleet Farm
RetailWisconsin, United States1001-5000 Employees
Fleet Farm is a regional retailer serving farm, ranch and suburban customers in the Upper Midwest, with a history dating to 1955. It offers a broad assortment of lifestyle goods anchored in five core categories: farm and pet supplies, hunting and fishing products, auto parts, home improvement and home living goods, and outdoor and work apparel. The typical store is large-format, spanning about 200,000 square feet, and many locations include automotive service, a convenience store or gas station, and a car wash. Headquartered in Appleton, Wisconsin, the company positions itself as a value-oriented retailer guided by longstanding principles of honesty, integrity, hard work, service and loyalty. Fleet Farm operates in the retail sector as a broad-reaching destination for durable goods and outdoor lifestyle products in the Upper Midwest. In March 2026, the company announced a new Agency of Record arrangement with Imagine Studio as part of its marketing and brand development efforts.