Flamingo

Personal Care Product ManufacturingNew York, United States201-500 Employees

Flamingo is a personal care brand based in New York that develops high-performance products designed for everyday use at accessible prices. Since its 2018 launch, the company has grown into the third-largest brand powering women's shaving in the United States and has expanded its lineup to include razors, waxing steps for face and body, shave gel, and body lotion. The business sits within Mammoth Brands, a modern consumer packaged goods company that houses several brands, including Harry's, Flamingo, Lume, Mando, and Coterie.

Flamingo targets women seeking effective personal care solutions at a straightforward price point and emphasizes thoughtful product design. Beyond its products, it partners with nonprofit groups to help women and girls foster healthy relationships with their bodies and to connect people with mental health and wellbeing resources, reaching over 200,000 individuals. The brand is part of the Mammoth Brands family, reflecting its place in a broader portfolio of modern consumer goods.

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