Premium market Target Flair Showers for premium bathroom enclosures and wetroom solutions to retailers and installers across the UK Ireland and Europe, leveraging their 70+ years of craftsmanship and Harmony Collections to position as a high-end supplier with potential upsell opportunities to premium retail partners.

Installer focus Capitalize on Flair PRO and installer-focused solutions to offer training, certified installation programs, and volume discounts to fit-out contractors and trade customers seeking speed, precision and durability for project pipelines.

Trade partnerships Develop channel partnerships with retailers, designers and installers, highlighting dedicated trade expertise and premium finishes to drive co-branded marketing, displays, and showroom opportunities in key regional markets.

European expansion Leverage Flair’s UK Ireland and Europe footprint to explore distributor agreements or regional logistics partnerships that improve lead times and after-sales support, tapping into the growing demand for premium bathroom enclosures in Continental markets.

Digital enablement Position Flair as a premium content and trade resource by offering digital assets, product configurators, and installation modules to retailers and designers, enhancing online shopping experiences and accelerating order conversions.