Loyalty Network Fivestars operates a nationwide loyalty and payments platform serving over 12,000 small businesses and 70 million users, presenting sales opportunities through embedded loyalty incentives and automated marketing campaigns to drive repeat purchases.

Acquisition Momentum Since being acquired by SumUp in 2021, Fivestars benefits from SumUp’s payments infrastructure and global merchant base, creating cross sell opportunities for SumUp products such as payments, terminals, and expanded marketing tools.

High Transaction Scale With over 100 million transactions and $3 billion in local merchant sales annually, there is a substantial upsell potential for enhanced analytics, targeted promos, and premium marketing features to optimize spend and ROI for merchants.

Industry Partnerships Recent partnerships with brands like Supercuts and Straw Hat Pizza indicate a growth path through vertical integrations; explore white-label loyalty programs and sector-specific promotions for franchisees and multi-unit operators.

Tech Stack & Analytics A robust tech footprint including data analytics and marketing tools (Stata, Google Analytics, AdRoll, New Relic) enables data-driven selling motions; propose advanced attribution, cohort analysis, and personalized marketing packages to merchants seeking measurable lift.