Flexible leasing Position Five Star Leasing as a go-to partner for crude oil haulers by emphasizing flexible leasing structures and trailer solutions that adapt to fluctuating oil transport volumes and seasonal demand.

Digital modernization Leverage the recent migration to LTi's ASPIRE platform as a talking point to offer complementary fleet management, telematics, and digital payment/contracting solutions to streamline operations for oil transport customers.

Targeted partnerships Explore co-selling opportunities with heavy equipment finance players, logistics providers, and midstream oil services to expand reach within upstream and downstream segments that rely on leased tanker capacity.

Growth potential With annual revenue in the mid-range of a few million, there is room to upsell maintenance plans, extended warranties, and value-added services such as risk management and compliance support for hazardous material transport.

Market positioning Differentiate from larger financial institutions by highlighting specialized industry knowledge, quick deployment of trailers, and customer-centric terms tailored to small fleets, enabling faster sales cycles.