Aviation and risk Target aviation, aerospace and environmental compliance matters given the firm's stated focus on aviation, space transportation, environmental, toxic tort, and general product liability to offer specialized defense and advisory services.

Geographic footprint Leverage the multi-city presence (New York, Los Angeles, Princeton, Stamford, Chicago) to position as a national law partner for clients needing coordinated legal strategies across regions, including complex litigation and cross-border matters.

Boutique to mid-market With 51-200 employees and revenue in the mid-range, target mid-market corporations and mid-size insurers seeking experienced litigators with a broad spectrum of practice areas and decades-long experience.

Risk and insurance Emphasize capabilities in insurance and reinsurance disputes, intellectual property protection, and commercial disputes to attract clients in need of integrated risk management and defense strategies.

Digital credibility Highlight technology stack and online presence to reassure buyers about data-driven insights, measurement of outcomes, and robust client service in litigation-heavy engagements.