Insights

Small business scale FitKit Wellness is a certified women-owned small business with a flexible pricing model and custom branding, presenting an opportunity to upsell scalable wellness kits to mid-market organizations and federal/state/local agencies seeking simple, repeatable employee wellness solutions.

Government & Plan Vetting As an approved vendor with major health plans and a trusted supplier to government agencies, FitKit can be positioned for procurement cycles in public sector accounts and health plan partnerships where compliance and pre-vetted solutions reduce purchasing friction.

Three Pillar Engagement The integrated Fitness, Nutrition, and Stress Management kits plus an online Resource Hub offer a holistic wellbeing offer that can be packaged as an employee wellbeing program, challenges, or incentive campaigns across organizations chasing higher participation.

Accessible & Portable Be Well Anywhere branding and portable kits enable deployment for hybrid or remote workforces, making FitKit a strong candidate for sales into distributed teams, branch networks, universities, hospitals, and government facilities with on-site or off-site wellness needs.

Systems & Tech Fit Existing tech stack with e-commerce and CMS foundations (Shopify, WooCommerce, WordPress) supports straightforward digital marketing, online catalog expansion, and scalable ordering for large or recurring corporate wellness programs, enabling quick go-to-market for new clients.

Similar companies to FitKit Wellness

FitKit Wellness Tech Stack

FitKit Wellness uses 8 technology products and services including Fastly, WordPress, Shopify, and more. Explore FitKit Wellness's tech stack below.

FitKit Wellness's Email Address Formats

FitKit Wellness uses at least 3 email formats:
FitKit Wellness Email FormatsExamplePercentage
Last@fitkit.comDoe@fitkit.com
40%
First@fitkit.comJohn@fitkit.com
40%
FirstL@fitkit.comJohnD@fitkit.com
20%

Frequently Asked Questions

What is FitKit Wellness's official website and social media links?

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FitKit Wellness's official website is fitkit.com and has social profiles on LinkedIn.

How much revenue does FitKit Wellness generate?

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As of August 2026, FitKit Wellness's annual revenue is estimated to be <$1M.

What is FitKit Wellness's SIC code and NAICS code?

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FitKit Wellness's SIC code is 4899 - Communications Services, Not Elsewhere Classified and NAICS code is 71394 - Fitness and Recreational Sports Centers.

How many employees does FitKit Wellness have currently?

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As of August 2026, FitKit Wellness has approximately 4 employees across 2 continents, including North America and Asia. Key team members include Co-Founder & President: A. H., Product Manager: M. L. and Director Of Corporate Wellness Sales: K. S. Explore FitKit Wellness's employee directory with LeadIQ.

What industry does FitKit Wellness belong to?

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FitKit Wellness operates in the Wellness and Fitness Services industry.

What technology does FitKit Wellness use?

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FitKit Wellness's tech stack includes Fastly, WordPress, Shopify, WooCommerce, Google Workspace, Backbone.js, Magnific Popup and Facebook.

What is FitKit Wellness's email format?

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FitKit Wellness's email format typically follows the pattern of Last@fitkit.com. Find more FitKit Wellness email formats with LeadIQ.

When was FitKit Wellness founded?

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FitKit Wellness was founded in 2011.
FitKit Wellness logo

FitKit Wellness

Wellness and Fitness ServicesMaryland, United States2-10 Employees

FitKit Wellness is a wellness and fitness services company that provides ready-to-use wellness kits designed to support employee health initiatives. Its products focus on three core areas—Fitness, Nutrition, and Stress Management—each kit offering practical tools and access to an online Resource Hub for ongoing support, with the aim of making wellness simple and accessible for organizations and their people. The business serves employer groups, hospitals, universities, and government agencies, helping them increase participation in wellbeing programs and foster healthier workplace cultures. Founded in 2011 by sisters Amie Hoff and Beth Wieczorek, the company is based in Grasonville, Maryland, and operates as a certified women-owned small business with relationships across major health plans and government levels. A recent development noted is FitKit’s expansion of its offerings to support portable wellness solutions that can be used at home, in the office, or while traveling, aligned with its Be Well Anywhere concept.

Section iconCompany Overview

Website
fitkit.com
SIC Code
4899 - Communications Services, Not Elsewhere Classified
NAICS Code
71394 - Fitness and Recreational Sports Centers
Founded
2011
Employees
2-10

Section iconFunding & Financials

  • <$1M

    FitKit Wellness's revenue is estimated to be in the range of <$1M

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