Emerging Market Presence As a small but growing player in the CBD beauty and wellness industry with revenue between 1 million and 10 million, Fitish presents opportunities for targeted expansion and increased distribution channels within the rapidly expanding health-conscious consumer segment.

Innovative Product Launch The recent launch of the Fitish Hydrating Jelly Mask indicates an active product development pipeline, suggesting potential for cross-selling of related wellness and skincare products to existing customers who value quality and innovation.

Digital Engagement Opportunity With an active online presence utilizing various tech tools and a modern tech stack, Fitish is well-positioned for digital marketing campaigns and e-commerce enhancement aimed at increasing brand visibility and direct-to-consumer sales.

Competitive Landscape Aligning with similar boutique brands like Kosas and Summer Fridays that target niche markets, Fitish can leverage its unique positioning in CBD wellness to differentiate itself and forge strategic partnerships within the beauty and self-care sectors.

Growth Potential Given the growing popularity of CBD-based beauty products, there are significant opportunities for sales growth through new product lines, market expansion, and collaborations with retailers focused on natural and wellness-oriented brands.