Mid-market Firm Target the firm as a mid-market public accounting practice with a software development focus in Michigan, offering scalable technology solutions and modern security practices to support growth and compliance.

Tech Stack Fit Leverage their current tech stack (AWS, Google Workspace, PHP, analytics tools) to propose integrated, cost-efficient cloud-native software or security enhancements that streamline workflows and data governance.

Revenue Growth With annual revenue in the 10 to 25 million range, present value propositions around efficiency gains, automated workflows, and client experience improvements that can boost margins and client retention.

Growth Opportunity Position services around firm expansion and onboarding scalability as they grow beyond 50 employees, offering onboarding automation, staff training platforms, and secure collaboration tools to support recruiting and scalability.

Competitive Positioning Differentiate by emphasizing niche expertise in public accounting software development and data security, aligning with comparable mid-tier firms and highlighting cost-effective, high-value solutions.