Tech Modernization The practice runs on Windows Server and IIS with a legacy Flash component (SWFObject) and basic analytics. There is an opportunity to modernize IT with cloud hosting, HIPAA-compliant backups, and upgraded patient-facing web apps.

Local Marketing Current digital footprint includes Google Analytics and Facebook presence. Enhance local SEO, Google Business Profile optimization, reputation management, and targeted local advertising to compete with larger dental networks.

Analytics Insights Leverages Google Analytics today; implement advanced attribution, conversion tracking, patient funnel analysis, and leadership dashboards to optimize marketing spend and patient acquisition.

Growth Enablement Small team with mid six-figure to lower multi-million revenue; opportunity to scale through integrated practice management, onboarding additional clinicians, and marketing automation with vendor consolidation.

Security Compliance Address cybersecurity risk and HIPAA compliance with a formal security assessment, encryption, access controls, incident response planning, and regular backups.