Insights

Rapid Market Expansion FirstCry's large customer base of over 25 million domestically and internationally presents significant cross-selling and upselling opportunities across its extensive product portfolio of baby and kids products, edutainment solutions, and parenting services.

E-commerce Innovation Their focus on technological tools such as DoubleClick, Criteo, and Google indicates an openness to advanced digital marketing strategies, offering potential collaboration in targeted advertising, data-driven marketing solutions, and platform optimization.

Regulatory Challenges Recent penalties and compliance issues, including misleading ads and seizure cases, suggest opportunities for providing compliance consultancy, advertising transparency solutions, and legal risk management offerings to enhance regulatory adherence.

IPO Momentum Having recently gone public with a substantial IPO raise of over $501 million, FirstCry is experiencing growth and increased market presence, opening avenues for financial services, investment management, and enterprise software solutions to support their scaling operations.

Strategic Funding Receiving significant investments from entities like ADIA highlights their ongoing expansion ambitions, creating sales prospects in cloud services, supply chain optimization, analytics, and industry-specific technology platforms to support their growth trajectory.

Similar companies to FirstCry.com (BrainBees Solutions Pvt. Ltd.)

FirstCry.com (BrainBees Solutions Pvt. Ltd.) Tech Stack

FirstCry.com (BrainBees Solutions Pvt. Ltd.) uses 8 technology products and services including DoubleClick for Publishers (DFP), Criteo, Linkedin Insight Tag, and more. Explore FirstCry.com (BrainBees Solutions Pvt. Ltd.)'s tech stack below.

  • DoubleClick for Publishers (DFP)
    Advertising
  • Criteo
    Advertising
  • Linkedin Insight Tag
    Analytics
  • Adobe Illustrator
    Cad & Graphics
  • NVD3
    Javascript Graphics
  • Akamai mPulse
    Real User Monitoring
  • Google
    Search Engines
  • X-XSS-Protection
    Security

FirstCry.com (BrainBees Solutions Pvt. Ltd.)'s Email Address Formats

FirstCry.com (BrainBees Solutions Pvt. Ltd.) uses at least 1 format(s):
FirstCry.com (BrainBees Solutions Pvt. Ltd.) Email FormatsExamplePercentage
First.Last@firstcry.comJohn.Doe@firstcry.com
91%
Last.First@firstcry.comDoe.John@firstcry.com
5%
First@firstcry.comJohn@firstcry.com
2%
First.L@firstcry.comJohn.D@firstcry.com
2%

Frequently Asked Questions

What is FirstCry.com (BrainBees Solutions Pvt. Ltd.)'s official website and social media links?

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FirstCry.com (BrainBees Solutions Pvt. Ltd.)'s official website is firstcry.com and has social profiles on LinkedInCrunchbase.

What is FirstCry.com (BrainBees Solutions Pvt. Ltd.)'s NAICS code?

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FirstCry.com (BrainBees Solutions Pvt. Ltd.)'s NAICS code is 44-45 - Retail Trade.

How many employees does FirstCry.com (BrainBees Solutions Pvt. Ltd.) have currently?

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As of December 2025, FirstCry.com (BrainBees Solutions Pvt. Ltd.) has approximately 5.4K employees across 4 continents, including AsiaNorth AmericaEurope. Key team members include Cro Service Expert Officer: S. N.Cro: A. K.Chief Product Officer: A. C.. Explore FirstCry.com (BrainBees Solutions Pvt. Ltd.)'s employee directory with LeadIQ.

What industry does FirstCry.com (BrainBees Solutions Pvt. Ltd.) belong to?

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FirstCry.com (BrainBees Solutions Pvt. Ltd.) operates in the Retail industry.

What technology does FirstCry.com (BrainBees Solutions Pvt. Ltd.) use?

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FirstCry.com (BrainBees Solutions Pvt. Ltd.)'s tech stack includes DoubleClick for Publishers (DFP)CriteoLinkedin Insight TagAdobe IllustratorNVD3Akamai mPulseGoogleX-XSS-Protection.

What is FirstCry.com (BrainBees Solutions Pvt. Ltd.)'s email format?

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FirstCry.com (BrainBees Solutions Pvt. Ltd.)'s email format typically follows the pattern of First.Last@firstcry.com. Find more FirstCry.com (BrainBees Solutions Pvt. Ltd.) email formats with LeadIQ.

How much funding has FirstCry.com (BrainBees Solutions Pvt. Ltd.) raised to date?

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As of December 2025, FirstCry.com (BrainBees Solutions Pvt. Ltd.) has raised $2.1B in funding. The last funding round occurred on Sep 24, 2020 for $296M.

When was FirstCry.com (BrainBees Solutions Pvt. Ltd.) founded?

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FirstCry.com (BrainBees Solutions Pvt. Ltd.) was founded in 2010.

FirstCry.com (BrainBees Solutions Pvt. Ltd.)

RetailMaharashtra, India5001-10000 Employees

FirstCry is India’s leading e-commerce company in the kids and babies shopping sector, established in 2010 by Supam Maheshwari and Amitava Saha, headquartered in Pune. With more than 25 million customers in the domestic and international markets and 6000+ employees, we believe that the first cry of a baby is the most special moment for a mom and dad! Our mission is to make this, and all other moments of parenthood, filled with joy and happiness.

We are committed to making the parenting experience beautiful, from safe shopping to supporting parents in Parenting, child’s education, making learning fun for kids through our Edutainment solutions.

As an organization, we have transformed constantly to the ever-changing, fast-paced industry and we have people who are very well adept at this pace. Our culture throbs with a passion to constantly innovate and be at the forefront which is nurtured by motivated individuals and teams who take ownership of any challenge they take up and are self-driven.

As an organization, we are trendsetters and are always on the lookout for curious, self-driven individuals who love challenges.’

Get in touch with us at hr@firstcry.com for career opportunities.

Section iconCompany Overview

NAICS Code
44-45 - Retail Trade
Founded
2010
Employees
5001-10000

Section iconFunding & Financials

  • $2.1B

    FirstCry.com (BrainBees Solutions Pvt. Ltd.) has raised a total of $2.1B of funding over 11 rounds. Their latest funding round was raised on Sep 24, 2020 in the amount of $296Mas a Series E.

  • $250M$500M

    FirstCry.com (BrainBees Solutions Pvt. Ltd.)'s revenue is estimated to be in the range of $250M$500M

Section iconFunding & Financials

  • $2.1B

    FirstCry.com (BrainBees Solutions Pvt. Ltd.) has raised a total of $2.1B of funding over 11 rounds. Their latest funding round was raised on Sep 24, 2020 in the amount of $296Mas a Series E.

  • $250M$500M

    FirstCry.com (BrainBees Solutions Pvt. Ltd.)'s revenue is estimated to be in the range of $250M$500M

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