Insights

Global online expansion First Light has recently launched an online store in the US, indicating appetite for direct-to-consumer channels and potential for cross-border ecommerce partnerships, distribution deals, or white-label opportunities to expand market reach.

Grass-fed premium Positioned as grass-fed, premium meat with a focus on taste, tenderness and quality, presenting opportunities for partnerships with luxury retailers, high-end grocers, and hospitality groups that emphasize sustainable, traceable sourcing.

Heritage and branding Strong New Zealand origin story and transparency in supply chain can be leveraged in storytelling-led campaigns, influencer programs, and certification partnerships that appeal to ethically minded consumers and premium foodservice.

Strategic partnerships Past collaborations with platforms like Amazon and digital partners suggest openness to tech-enabled distribution, loyalty programs, and multi-channel marketing collaborations to boost reach and repeat purchases.

Moderate scale, high growth potential Small-to-mid sized company with revenue in the low- to mid-range and a lean employee base, indicating agility for pilot programs, exclusive product lines (such as Wagyu offerings), and rapid go-to-market initiatives with select partners.

First Light Farms Tech Stack

First Light Farms uses 8 technology products and services including AWIN, html5media, C3.js, and more. Explore First Light Farms's tech stack below.

AWIN

Affiliate Advertising Networks

html5media

Audio, Video, Graphics

C3.js

Charting

cdnjs

Content Delivery Network

spin.js

Javascript Frameworks

Swiper

Javascript Libraries

Stamped

Online Review Management

Adobe Fonts

Web Fonts

First Light Farms Email Formats	Example	Percentage
First@firstlight.farm	John@firstlight.farm	96%
F.Last@firstlight.farm	J.Doe@firstlight.farm	4%

First Light Farms Email Formats

Example

Percentage

First@firstlight.farm

John@firstlight.farm

96%

F.Last@firstlight.farm

J.Doe@firstlight.farm

Frequently Asked Questions

What is First Light Farms's official website and social media links?

First Light Farms's official website is www.firstlight.farm and has social profiles on LinkedIn Crunchbase.

How much revenue does First Light Farms generate?

As of July 2026, First Light Farms's annual revenue is estimated to be $1M - $10M.

What is First Light Farms's NAICS code?

First Light Farms's NAICS code is 111 - Crop Production.

How many employees does First Light Farms have currently?

As of July 2026, First Light Farms has approximately 47 employees across 3 continents, including OceaniaNorth AmericaAfrica. Key team members include Chief Technology Officer: M. M.Founder: A. S.New Zealand Brand Manager: M. W.. Explore First Light Farms's employee directory with LeadIQ.

What industry does First Light Farms belong to?

First Light Farms operates in the Farming industry.

What technology does First Light Farms use?

First Light Farms's tech stack includes AWINhtml5mediaC3.jscdnjsspin.jsSwiperStampedAdobe Fonts.

What is First Light Farms's email format?

First Light Farms's email format typically follows the pattern of First@firstlight.farm. Find more First Light Farms email formats with LeadIQ.

How much funding has First Light Farms raised to date?

As of July 2026, First Light Farms has raised $12K in funding. The last funding round occurred on Aug 24, 2021 for $6.1K.

When was First Light Farms founded?

First Light Farms was founded in 2003.

First Light Farms

Q: What is First Light Farms's official website and social media links?

First Light Farms's official website is www.firstlight.farm. First Light Farms has social profiles on LinkedIn.

Q: How many employees does First Light Farms have currently?

First Light Farms has approximately 47 employees.

Q: What technology does First Light Farms use?

First Light Farms's tech stack includes Apache HTTP Server, Tailwind CSS, Modernizr, Microsoft Clarity, DoubleClick Floodlight.

Q: What is First Light Farms's NAICS code?

First Light Farms's NAICS code is 111 (Crop Production).

FarmingHawke's Bay, New Zealand11-50 Employees

First Light Farms is a farming company based in Akina, Hawke's Bay, New Zealand, employing between 11 and 50 people. It specialises in grass-fed meat produced from animals on free-range pastures in New Zealand. The company traces its concept to 2003, originally referred to as Pipeline, with the aim of connecting producers directly with consumers in a transparent manner. It emphasises a production approach that includes genetics, skilled New Zealand farmers, stress-free animals, and a managed supply chain to produce meat described as tasty, tender, and juicy. In recent years, First Light launched an online store in the United States in March 2022 and has had a partnership with Amazon in 2018; the company maintains a New Zealand base and operates via its website at firstlight.farm.

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