Insights

Community Growth FGCU serves a broad western Michigan field of membership and has grown to over 10,000 members with assets around $66.5 million, signaling a ripe market for member-centric financial products and partnerships that scale with growth.

Expansion Opportunity Historically founded to serve General Telephone employees but now open to residents and workers in five counties, there is potential to cross-sell digital banking, loans, and financial planning services as membership expands or consolidates post-merger activities.

Mergers & Scale Recent merger activity with Community Choice Credit Union indicates integration opportunities for technology consolidation, shared services, cybersecurity enhancements, and unified marketing to attract larger regional footprints.

Digital Footprint Current tech stack includes WordPress, caching, jQuery, and SEO tools, suggesting a focus on customer-facing digital experiences with room to enhance secure online account opening, mobile banking, and data analytics capabilities.

Financial Flexibility With revenue in the 10–25 million range and asset growth, FGCU presents opportunities for cost-efficient IT modernization, POS and ATM network optimization, and scalable back-office solutions to support member services and growth.

First General Credit Union Tech Stack

First General Credit Union uses 8 technology products and services including WordPress Super Cache, WordPress, Google Fonts API, and more. Explore First General Credit Union's tech stack below.

  • WordPress Super Cache
    Caching
  • WordPress
    Content Management System
  • Google Fonts API
    Font Scripts
  • jQuery
    Javascript Libraries
  • jQuery UI
    Javascript Libraries
  • Modernizr
    Javascript Libraries
  • Google Maps
    Maps
  • Yoast SEO
    Search Engines

First General Credit Union's Email Address Formats

First General Credit Union uses at least 1 format(s):
First General Credit Union Email FormatsExamplePercentage
FLast@1stgeneral.comJDoe@1stgeneral.com
60%
First.Last@1stgeneral.comJohn.Doe@1stgeneral.com
40%

Frequently Asked Questions

Where is First General Credit Union's headquarters located?

Minus sign iconPlus sign icon
First General Credit Union's main headquarters is located at 589 East Ellis Road Muskegon, Michigan 49441 United States. The company has employees across 1 continents, including North America.

What is First General Credit Union's phone number?

Minus sign iconPlus sign icon
You can contact First General Credit Union's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is First General Credit Union's official website and social media links?

Minus sign iconPlus sign icon
First General Credit Union's official website is 1stgeneral.com and has social profiles on LinkedIn.

What is First General Credit Union's SIC code NAICS code?

Minus sign iconPlus sign icon
First General Credit Union's SIC code is 6062 - Credit Unions, Not Federally Chartered NAICS code is 52211 - Commercial Banking.

How many employees does First General Credit Union have currently?

Minus sign iconPlus sign icon
As of May 2026, First General Credit Union has approximately 15 employees across 1 continents, including North America. Key team members include Ceo/ President: C. T.Vice President Finance And Compliance: D. B.Head Teller / Call Center Supervisor: J. H.. Explore First General Credit Union's employee directory with LeadIQ.

What industry does First General Credit Union belong to?

Minus sign iconPlus sign icon
First General Credit Union operates in the Banking industry.

What technology does First General Credit Union use?

Minus sign iconPlus sign icon
First General Credit Union's tech stack includes WordPress Super CacheWordPressGoogle Fonts APIjQueryjQuery UIModernizrGoogle MapsYoast SEO.

What is First General Credit Union's email format?

Minus sign iconPlus sign icon
First General Credit Union's email format typically follows the pattern of FLast@1stgeneral.com. Find more First General Credit Union email formats with LeadIQ.

When was First General Credit Union founded?

Minus sign iconPlus sign icon
First General Credit Union was founded in 1953.
First General Credit Union logo

First General Credit Union

BankingMichigan, United States11-50 Employees

First General Credit Union, based in Muskegon, Michigan, is a member-owned, not-for-profit financial cooperative that provides a full range of banking services. Founded in 1953 to serve General Telephone employees and their families, the organization broadened its field of membership in 2006 to include residents and workers across five western Michigan counties. Today, it serves people who live or work in Muskegon, Oceana, Ottawa, Newaygo, and Kent counties, operates two branches, and offers nationwide fee-free ATM access. FGCU is federally insured by the National Credit Union Administration and operates as a not-for-profit cooperative focused on meeting its members' financial needs. It serves more than 10,000 members and maintains assets over $66.5 million, reflecting its regional scale. In February 2021, First General Credit Union announced a merger with Community Choice Credit Union.

Section iconCompany Overview

Headquarters
589 East Ellis Road Muskegon, Michigan 49441 United States
Phone number
SIC Code
6062 - Credit Unions, Not Federally Chartered
NAICS Code
52211 - Commercial Banking
Founded
1953
Employees
11-50

Section iconFunding & Financials

  • $10M$25M

    First General Credit Union's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    First General Credit Union's revenue is estimated to be in the range of $10M$25M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.