Franchise Lending Focus Target growth-oriented restaurant franchises seeking conventional or SBA-backed financing for acquisitions, new builds, remodels, or refinancing. Emphasize capabilities to fund equipment and real estate alongside franchise acquisitions to align with client cash flow needs.

Franchise Network Depth Leverage relationships with over 50 restaurant brands and franchisees of all sizes to identify repeat clients and cross-sell loan products, equipment financing, and real estate lending as portfolios expand.

Market Positioning Position as a specialized lender within the restaurant franchise ecosystem under the First Financial Bancorp umbrella, highlighting stability, industry knowledge, and smooth financing for multi-unit expansion.

Digital Enablement Capitalize on proprietary Franchise Exchange initiatives and a digital listing/search platform to drive inbound inquiries and qualify franchise sellers/buyers for targeted financing conversations.

Growth Signals Note revenue range and scale of operations to tailor mid-market loan packages and scalable financing solutions, offering flexible terms that accommodate franchise expansion plans and portfolio diversification.