Insights

Growth history Legacy in residential lending with national reach and past expansion to 42 states signals a scalable origin. Opportunity for partnership with lenders, brokers, or fintech platforms seeking seasoned mortgage expertise and potential co-branded offerings.

Stable revenue Revenue in the mid-range of several hundred million dollars indicates a healthy, mid-market lender profile. Potential for cross-sell of ancillary financial services, credit products, or data analytics services to existing client base.

Customer focus Emphasis on fair pricing and sensible financing, plus ongoing training culture, suggests alignment with customer-centric sales motions and partner channels. Prospect for training services, compliance tooling, or partner onboarding programs to strengthen collaboration.

Tech footprint Current tech stack includes core web and analytics tools; potential opportunities for modernization, data platform enhancements, or marketing automation partnerships to improve lead conversion and customer insights.

Market position Comparable mid-market peers with similar revenue bands. Use competitive intelligence to tailor value propositions around efficiency, faster loan cycles, and scalable operations for regional lenders seeking to grow without sacrificing service.

First Cal Tech Stack

First Cal uses 8 technology products and services including MySQL, Really Simple Discovery, All in One SEO, and more. Explore First Cal's tech stack below.

  • MySQL
    Database
  • Really Simple Discovery
    Miscellaneous
  • All in One SEO
    Search Engines
  • Bootstrap
    UI Frameworks
  • Google Analytics
    Web Analytics
  • Adobe Fonts
    Web Fonts
  • Contact Form 7
    Web Platform Extensions
  • Sitelinks Search Box
    Web Tools And Plugins

First Cal's Email Address Formats

First Cal uses at least 1 format(s):
First Cal Email FormatsExamplePercentage
FLast@firstcal.netJDoe@firstcal.net
85%
FirstLast@firstcal.netJohnDoe@firstcal.net
9%
Last@firstcal.netDoe@firstcal.net
4%
F.Last@firstcal.netJ.Doe@firstcal.net
2%

Frequently Asked Questions

What is First Cal's official website and social media links?

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First Cal's official website is firstcal.net and has social profiles on LinkedIn.

How much revenue does First Cal generate?

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As of July 2026, First Cal's annual revenue is estimated to be $250M - $500M.

What is First Cal's SIC code NAICS code?

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First Cal's SIC code is 6162 - Mortgage Bankers and Loan Correspondents NAICS code is 52 - Finance and Insurance.

How many employees does First Cal have currently?

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As of July 2026, First Cal has approximately 169 employees across 2 continents, including North AmericaAfrica. Key team members include Chief Executive Officer: C. H.President Chief Administrative Officer And Director: A. P.Production Partner: C. M.. Explore First Cal's employee directory with LeadIQ.

What industry does First Cal belong to?

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First Cal operates in the Financial Services industry.

What technology does First Cal use?

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First Cal's tech stack includes MySQLReally Simple DiscoveryAll in One SEOBootstrapGoogle AnalyticsAdobe FontsContact Form 7Sitelinks Search Box.

What is First Cal's email format?

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First Cal's email format typically follows the pattern of FLast@firstcal.net. Find more First Cal email formats with LeadIQ.

When was First Cal founded?

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First Cal was founded in 1977.
First Cal logo

First Cal

Financial ServicesCalifornia, United States51-200 Employees

First Cal is a mid-sized financial services firm focused on mortgage lending for homebuyers. Founded in 1977, it began by providing loans to new home buyers and later expanded through Headlands Mortgage Company, extending its reach across the country to 42 states before being sold to a Fortune 100 firm in the mid-1990s.

Today the company emphasizes fair pricing and sensible financing, complemented by flexible loan programs and straightforward discussions about mortgage financing. Based in Petaluma, California, First Cal serves homebuyers and mortgage brokers with mortgage financing solutions, supported by ongoing staff training.

Section iconCompany Overview

SIC Code
6162 - Mortgage Bankers and Loan Correspondents
NAICS Code
52 - Finance and Insurance
Founded
1977
Employees
51-200

Section iconFunding & Financials

  • $250M - $500M

    First Cal's revenue is estimated to be in the range of $250M - $500M

Section iconFunding & Financials

  • $250M - $500M

    First Cal's revenue is estimated to be in the range of $250M - $500M

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