Midmarket MSP Firefly is an IT total service provider with 11-50 employees and revenue in the 10M-25M range, indicating a solid midmarket MSP profile that may benefit from expanded managed services, security tooling, and enterprise-grade IT support to scale with client demand.

Security and Cloud With expertise in Microsoft 365, Active Directory, VMware, AWS, and cloud computing, there are opportunities to upsell advanced security, identity and access management, cloud migration optimization, and resident security monitoring for mid-sized businesses in North Central Washington.

Local Targeting Focused on North Central Washington with a residential and business service scope, Firefly can be a partner for regional healthcare and small to mid-sized clinics seeking IT support, HIPAA-compliant workflows, and reliable uptime for digital health solutions.

Tech Stack Leverage Firefly’s deployment of Snowplow, SharePoint, Squarespace, Mailchimp, and Microsoft 365 suggests cross-sell opportunities in analytics-driven operations, intranet and collaboration improvements, marketing technology, and website-driven customer engagement for client organizations.

Growth Readiness With a revenue band and growth-focused services like managed Wi-Fi and IT support, there is potential to target expanding local SMBs and healthcare-related practices with scalable managed services, cybersecurity enhancements, and proactive monitoring to support growth.