Expansion Opportunity Fire Farm has shifted production to Michigan and operates under the El Sol Custom Lighting family, presenting an opportunity to target Michigan hospitality and contract projects with FireFarm by ElSol licensed designs for scalable, UL listed lighting solutions.

Contract & Hospitality Historically focused on decorative lighting for hospitality and contract markets with dedicated sales hires, suggesting potential to upsell larger scale hotel, restaurant, and venue projects through national and regional specifiers and sales reps.

Innovation Lens Recent forays into 3D printed lighting collections indicate a capability to deliver custom, statement pieces quickly; target design-led developers and architectural firms seeking unique, manufacturable showpieces.

Midwest Manufacturing Made in the US with a Michigan facility capability, enabling competitive lead times and compliance advantages for national RFPs and US-based hospitality projects seeking domestic production.

Financial Scale Revenue in the mid eight figures band positions Fire Farm as a sizeable mid-market lighting supplier; target mid-to-large project opportunities and distributor partnerships to accelerate growth and broaden market reach.