Consumer class action focus Target opportunities related to consumer protection and wage/consumer rights claims, leveraging the firm’s track record with individuals harmed by corporate practices to approach consumer advocacy groups, class action clients, and plaintiff-side marketing channels.

Middle-market presence Position the firm as the go-to plaintiff firm for mid-sized cases given its 11-50 employees and revenue in the $25M-$50M range, targeting mid-market corporate defendants and niche industries where class actions or complex lawsuits are common.

Tech-enabled outreach Leverage the existing tech stack (WordPress, Microsoft 365, Azure) to run content-driven demand generation, client education resources, and scalable outreach while ensuring security training via KnowBe4 for internal efficiency and compliance.

Strategic partnerships Explore alliances with other plaintiff firms, consumer rights organizations, and labor groups to co-counsel on large matters, expanding reach while maintaining the firm’s focus on helping regular people against strong corporate entities.

Competitive positioning Differentiate based on strong trial-ready reputation and emphasis on empowerment of harmed individuals, aligning marketing messages with success stories to attract clients facing complex, high-stakes corporate misconduct cases.