Integrated catalog FinishWorks has launched a unified 2025 Product Catalog integrating coatings, supply shop products, and Mohawk touch-up solutions, presenting a cross-sell opportunity to offer customers a single sourcing solution and expanded product visibility.

North America footprint With two manufacturing facilities and multiple locations across North America, there is potential to upsell regionally tailored coatings and application supplies, leveraging local availability and faster delivery to improve customer pull-through.

RPM family As part of the RPM Industrial Coatings Group, FinishWorks can leverage brand synergies, shared distribution channels, and broader coatings expertise to pursue cross-brand selling opportunities within existing RPMB customer networks.

Mid-market focus Revenue in the $100M–$250M range and a customer base likely including mid-market buyers suggest opportunities to expand with bundled coating and supply solutions, value-based pricing, and volume incentive programs.

Tech-enabled selling The stack includes CRM and security tools (Salesforce, iCIMS, OneTrust, KnowBe4) and collaboration (Microsoft Teams), signaling readiness for targeted digital outreach, automated nurture flows, and account-based selling to maximize win rates.