Strong Market Presence With over one million tarjeta oh! users and extensive integration across major retail stores such as Oechsle, PlazaVea, Promart, and Farmacias Peruanas, the company demonstrates a significant footprint in Peru's consumer finance and retail sectors, presenting multiple cross-selling opportunities.

Expanding Customer Base Serving a large and diverse customer base nationwide provides ample scope for upselling to current cardholders and introducing new financial products tailored to consumer purchasing behaviors and retail partnerships.

Retail Cluster Synergy The company's close ties with a variety of retail outlets suggest opportunities to co-develop targeted promotions, loyalty programs, and exclusive offers that can enhance customer engagement and increase card usage.

Digital Technology Presence Utilizing technologies like jQuery and ASP.NET indicates a digitally capable platform that can be further innovated to add features such as mobile integrations, personalized offers, or customer engagement tools to boost user retention.

Financial Growth Potential With a revenue range of 100 to 250 million dollars and a strategic backing from Intercorp Retail, there is substantial room for growth and potential partnerships with financial institutions or fintech firms to expand services and revenue streams.