Insights

Market Leadership Figured Ltd is a recognized leader in farm financial management software with a strong presence in Australia, New Zealand, the UK, and the US, serving over 35,000 farms. This widespread adoption indicates significant opportunities to expand within existing markets and penetrate new regions seeking specialized agricultural financial solutions.

Technology Integration The company's platform seamlessly integrates with popular cloud accounting tools like Xero, QuickBooks Online, and MYOB, highlighting its appeal to farms and accountants accustomed to cloud-based ecosystems. There is potential to upsell advanced integrations or complementary software modules to enhance operational efficiencies for clients.

Innovative Product Updates Recent major updates, including Portfolio Modelling and one-click reconciling features, demonstrate Figured’s commitment to innovation and user experience. Offering tailored add-ons or premium features aligned with these updates can attract existing clients and new prospects seeking advanced farm financial analytics.

Recognition and Awards Receiving the AusAgritech Scale-Up Award positions Figured Ltd as an innovative and high-growth company within the agri-tech sector, making it a compelling partner for collaborations, strategic investments, or joint ventures aimed at accelerating product development and market reach.

Financial Growth With an estimated revenue between $10M and $25M, Figured Ltd shows solid financial health and growth potential. This financial stability allows for investment in sales and marketing efforts, as well as market expansion strategies targeting similar-sized companies and other segments within agricultural technology.

Figured Tech Stack

Figured uses 8 technology products and services including LinkedIn Ads, Facebook Pixel, Amazon Web Services, and more. Explore Figured's tech stack below.

  • LinkedIn Ads
    Advertising
  • Facebook Pixel
    Analytics
  • Amazon Web Services
    Cloud Hosting
  • SQL
    Database
  • Atlassian Statuspage
    Issue Trackers
  • JSON-LD
    Javascript Frameworks
  • jQuery
    Javascript Libraries
  • Magnific Popup
    Web Tools And Plugins

Media & News

Figured's Email Address Formats

Figured uses at least 1 format(s):
Figured Email FormatsExamplePercentage
First.Last@figured.comJohn.Doe@figured.com
95%
First@figured.comJohn@figured.com
4%
First.Middle@figured.comJohn.Michael@figured.com
1%

Frequently Asked Questions

Where is Figured's headquarters located?

Minus sign iconPlus sign icon
Figured's main headquarters is located at Auckland New Zealand. The company has employees across 4 continents, including OceaniaEuropeNorth America.

What is Figured's official website and social media links?

Minus sign iconPlus sign icon
Figured's official website is figured.com and has social profiles on LinkedIn.

What is Figured's NAICS code?

Minus sign iconPlus sign icon
Figured's NAICS code is 5112 - Software Publishers.

How many employees does Figured have currently?

Minus sign iconPlus sign icon
As of June 2026, Figured has approximately 83 employees across 4 continents, including OceaniaEuropeNorth America. Key team members include Ceo: D. D.Ceo: J. G.Chief People Officer: Z. A.. Explore Figured's employee directory with LeadIQ.

What industry does Figured belong to?

Minus sign iconPlus sign icon
Figured operates in the Software Development industry.

What technology does Figured use?

Minus sign iconPlus sign icon
Figured's tech stack includes LinkedIn AdsFacebook PixelAmazon Web ServicesSQLAtlassian StatuspageJSON-LDjQueryMagnific Popup.

What is Figured's email format?

Minus sign iconPlus sign icon
Figured's email format typically follows the pattern of First.Last@figured.com. Find more Figured email formats with LeadIQ.

When was Figured founded?

Minus sign iconPlus sign icon
Figured was founded in 2014.
Figured logo

Figured

Software DevelopmentAuckland, New Zealand51-200 Employees

Figured is a mid-sized software company based in Auckland, New Zealand, that specializes in farm financial management software for farmers and their accountants. The platform consolidates real-time financial data to support decision-making and profitability, extending beyond spreadsheets with capabilities for livestock tracking, crop management, budgeting, and forecasting. It integrates with cloud accounting systems such as Xero, QuickBooks Online, and MYOB to bring data from multiple sources into a unified view.

In May 2026, Figured expanded its platform with AI capabilities to enhance agricultural financial management. For accountants and advisors, the system supports scalable advisory work by automating compliance tasks and equipping farming clients with tools for strategic planning, while farmers gain clearer visibility into financial performance to support planning. The platform is designed to facilitate collaboration among farmers, accountants, banks, and rural advisors, sharing a real-time data view across partners, and the company serves customers in Australia, New Zealand, the United Kingdom, and the United States.

Section iconCompany Overview

Headquarters
Auckland New Zealand
NAICS Code
5112 - Software Publishers
Founded
2014
Employees
51-200

Section iconFunding & Financials

  • $10M$25M

    Figured's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Figured's revenue is estimated to be in the range of $10M$25M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.