Expanding Market Presence Fierce Beer has recently opened two new bars in Aberdeen and Edinburgh, and formed strategic partnerships with organizations like Aberdeen Football Club and Hilton, indicating a focus on increasing brand visibility and foot traffic that can be leveraged for retail and distribution opportunities.

Product Innovation & Limited Editions The launch of limited-edition beers such as Cerveza Feroz with Habanero & Lime and the new range of Beer Coolers suggests opportunities to collaborate on exclusive product lines or special editions tailored for specific markets or events.

Collaborations & Retail Engagements Fierce Beer actively partners with retail chains like Scotmid and Aldi, and collaborates on beer ranges for different venues, presenting avenues for developing B2B sales channels and co-branded product initiatives in both retail and hospitality sectors.

Community & Event Focus Hosting local events such as the Aberdeen Beer Festival and participating in festivals boosts community engagement, creating potential for sales campaigns centered around event sponsorships, festival exclusives, and regional marketing efforts.

Growth & Innovation The company is working at capacity at its new brewery and innovating with new product categories like Beer Coolers and low ABV options, indicating openness to new product development collaborations and distribution channels targeting health-conscious and trend-driven consumers.